About Drogba Studio

Justin Edelstein Founder & CEO of Drogba Studio

Justin Edelstein

Founder & Trusted Advisor to Salesforce ISVs

With nearly two decades in the Salesforce ecosystem—beginning as a customer, later co-founding Arkus Inc., and now advising ISVs—I’ve had the privilege of seeing how growth really works.

I’ve worked closely with partner leads, sales teams, and Salesforce AEs—each navigating the unique challenge of scaling inside Salesforce’s go-to-market model. Over the years, I’ve seen what works, what stalls, and what actually moves the needle for ISVs.

ISVs don’t need more templated frameworks or big-consultancy jargon. They need real guidance. That’s why I started Drogba Studio—to deliver one-on-one, experience-backed strategy tailored to your stage, your product, and your position in the Salesforce ecosystem.
No handoffs. No boilerplate reports. Just strategic clarity, sales enablement, partner program development, and go-to-market execution you can actually use- delivered by someone who’s been in the space for over 20 years.
Whether you’re trying to close more deals, activate stronger partners, or align your team around a sharper go-to-market strategy, I’ll help you make decisions that bring measurable results. 

And when I’m not working on ISV growth strategy, you’ll find me enjoying golfing, being the coolest uncle, and cooking.
Looking for your next strategic win?
Let’s talk